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Digital Marketing: A Simple Overview
As the world becomes more dependent on technology, digital marketing has become more important than ever. 2020 was a prime example of how good digital marketing can make or break your business. While businesses everywhere were shut down, digital marketing allowed businesses to continue to communicate with their target audiences.
In this guide, you’ll learn two of the most essential types of digital marketing related especially to search engines.
Types of Digital Marketing
How Digital Marketing Shows Up in Search Results
Google Local Service Ads
Google Ads are paid advertisements that are displayed at the top of search results. Each time a user searches for a specific search relevant to certain businesses, businesses bid in an auction controlled by Google to be shown in the results and for the top-most spot in the results. These are the results from SEM. Learn more about SEM here!
The Google 3-pack displays the three most relevant local results for a user using the user’s location and business’ Google Business page listing. These results are location-dependent and largely use information users provide on their Google Business page. Check out this article to learn more about updating your Google My Business Listing!
The most relevant webpages for what the user searched for that are not paid advertisements. The simplest way to rank organically is by producing high quality, relevant pages that answers users’ questions in detail. These are the results that benefit the most from SEO, which you can learn about here!
This should give you a great place on how to start digital marketing.
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