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Marketing

Now that you’ve worked through the first three sections of our Business Playbook and set your business up for success, it’s time to start marketing it! In this Marketing Playbook, we’ll cover topics like content marketing and paid advertising, as well as public relations and email marketing. From there, we’ll show you some local directories that will help keep the new business flowing in, as well as how to measure the results of your marketing efforts.

Local Directories & Lead Gen

In this section, we’ll take a look at some local directories and lead generation services to help you get your business in front of potential customers.

Paid Advertising

In this section, we’ll cover everything you’ll need to know to get started on your paid advertising efforts, as well as Search Engine Marketing (SEM). 

Public Relations

In this section, we’ll show you the basics of PR like media kits, pitches, and press releases. We’ll also cover how to create radio, magazine, and television ads. Lastly, we’ll show you tips and tricks for getting those ads placed with a media outlet. 

Analytics & Measurements

In this section, we’ll talk about the best ways to measure the results of your marketing efforts, as well as walk you through the analytics set-up process. 

Email Marketing

Want to take things to the next level? We will walk you through how to craft top-notch marketing emails.

Branding & Signage

In this section, we’ll walk you through how to create a solid business pitch, helpful tips for designing your logo, and how to brand your company uniforms and vehicles.
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So close to starting a successful Business

Continue onto the next section to get a step closer